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SEO

16 Common SEO Mistakes that Can Hurt Your Business

You must convince the algorithm that your website is unique, useful and easily accessible in order to raise it to the top of the SERPs. How to avoid making common SEO mistakes.

  1. No alt text for the images. “Alternate text” is a description of the images on a page. It is used by screen readers to provide information to visually impaired users. It makes it easier for search engines to index images.
  2. Broken Links. These links indicate that the page has been outdated and has not been updated.
  3. Pages that are not optimized to be used on mobile devices are not listed in search results.
  4. Slow downloading speed. Pages that take more than three seconds to load are likely to have high bounce rates (when visitors leave the site and don’t interact with it). This can negatively impact search rankings.
  5. Not compatible with certain browsers. This can affect your site’s ranking in the SERPs if the pages are not accessible or work properly in different browsers.
  6. No site map. This allows search engines to see how your website functions. It is possible that the page won’t be correctly indexed without it.
  7. Regular page updates. Google search bots scan the Internet, visiting different sites periodically. Google will notice if your pages haven’t been updated in a while and reduce the site’s rank in the SERP.
  8. No internal links. This is similar to a sitemap. Google can use links to pages to determine how well-structured your site is and which pages are most important.
  9. No external links. Search engines must understand the niche that your resource is in the web space. This blog is about marketing? Is this a blog about marketing? Links will take them to other reliable platforms that can help them.
  10. Avoid using too many keywords. You should only use them when it makes sense.
  11. Inadequate optimization for local searches. This applies especially to organizations that are physically located outside of the Internet. Google won’t recommend a Seattle steakhouse to New Yorkers. Update the data for your company and add your location to Google’s My Business service. Don’t forget to include your company in the appropriate directories for your area.
  12. No unique metadata (title tags and descriptions). Metadata refers to information that a page contains that allows it to communicate information about itself to other sites, such as Google or Facebook. Twitter automatically adds to the URL the title, description and image of the page. This allows the platform to extract the relevant information from the metadata. It is important to keep your links up-to-date for SEO. Use relevant keywords.
  13. Do not use inappropriate anchor text when creating hyperlinks. The link is a piece of text that contains a link. Google will not be able to identify the link if you use short phrases such as “click here”. A longer description with keywords is better for SEO. It will also make navigation easier for users using assistive software.
  14. Uninformative and low-quality content. Google aims to provide users with useful and meaningful sites. The algorithm may consider the article insufficiently long and contain few keywords and will lower the site’s rank in the SERPs.
  15. Do not duplicate content. Google doesn’t welcome plagiarism. This can impact SEO negatively, even if author’s content is published on multiple resources. If the article must be placed in multiple places, make sure you include the “canonical” link in the metadata. She informs Google that the published content comes from its original source.
  16. Use of style tags incorrectly (h1,h2,p). Any page’s text is identified by heading (h1) and subtitle (h2) respectively. Paragraph (p) are the other options. These tags are used by Google to determine the page’s content. SEO can be hurt by misuse. Don’t try and head every paragraph.

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