Around 81% of people are searching the Internet for the right products or services. Optimizing images for visual search is essential for your business in order to reach as many customers as possible. Here are some tips to help you do this.
What is Visual Search?
In order to find the right product you used to have to type a lengthy description into the search box. Those days are over. You can now upload a picture to the search engine and the system will find the object in that photo. This is known as visual search.
Despite their similarities, image search and visual search are very different. The first case uses images while the second case uses text descriptions.
Let’s say that someone stumbles upon an object they like. Google Lens allows him to take a photo of the object and show search results that will display stores that sell it. Your business may be one of them.
Visual search can increase revenue by 30%. This technology is becoming increasingly popular among all ages and can prove to be a profitable investment.
How to optimize images for Google Visual Search
Google Lens is an excellent tool that allows people to quickly find products and make purchase decisions. These five tips will help you make your offer show up in the search results.
Multiple images can be uploaded for each product
You can increase the chances that your products will be found in search results by adding pictures from different angles. The user can still find the products he is looking for even if he uploads a picture of the back.
Add alt text
Alt text is a brief description of an image. This applies to many cases.
- If the picture doesn’t load, it will be displayed instead.
- Search engines can use this information to understand the context of an object.
- Screen reader users can see what’s in the image.
Use high-resolution images
Search bots scan a website looking for similar colors, structures and shapes. Google can identify images with high resolution. Users are less likely to enjoy blurry images of poor quality.
Files can be given descriptive names
Files are often known by common names like IMG_123.jpg. This makes it harder to locate the image using the search engine. It is best to give the image a descriptive name. For example, if it shows the back of a black bag, you can call it back-of-black-purse.jpg.
Optimize your image size
Sites with high-quality images can often be slow. A page that takes more than three seconds to load is often abandoned by 40% of users. You can reduce the file size of the images to fix this. This can be done on many sites without affecting the image’s quality.