Search engine optimization, also known as SEO, allows you to improve the site’s position in search results. You must convince search engines about the quality and relevance of your content to achieve this. This is what we will discuss.
1. Be sure to consider the length of your content
Google will rank a blog or article that is shorter than the average length. Blogs and articles should contain between 1000- 2600 words. The SERPs will show shorter texts.
A blog or article with valuable, detailed information will keep your readers on the page for longer.
Neil Patel, an SEO specialist who is also the co-founder and CEO of Neil Patel Digital advises that articles should be published in lines of no more than 3,000 words. According to his data, the more information a blog provides for its readers, the better.
2. Inbound, inbound, and internal links can be added
It is important to have multiple sources to prove the relevancy of the resource to search engines. These are just a few examples of links.
- Internal – Links to articles and publications from your site.
- External links to third-party resource.
- Inbox Mention your platform on other websites.
Your content will be regarded as accurate and high-quality if it is linked to trustworthy and reliable resources.
Google considers sites with more links to be reliable and useful resources. Therefore, they will rank higher in the SERPs if there are more of them.
3. Remember to include the meta description
This element is often overlooked but is crucial for Google ranking.
A meta description is the summary of a link to a website on Google. This is the text users will read before they navigate to a resource. Each page requires a unique meta description. This information is automatically created by the website server if you do not fill it in yourself.
Meta description gives a quick overview of the content that the user will find on the page. The meta description should be interesting and clearly explain the purpose of the page to get more visitors. The meta description should be between 155 and 160 characters.
It is important to remember that search engines can substitute your meta description if they find it inaccurate.
4. Clear content is important
Even though the target audience for the resource is professionals with years of experience and higher education, the information should still be accessible to sixth graders.
Most users prefer a simple presentation. Users don’t like to learn complicated language concepts and technical jargon.
Google keeps track of how long users spend on a website. Easy-to-read content will keep customers’ attention longer and improve its ranking in search engine results pages.
5. You can also add key phrases or search queries
SEO relies on the analysis of search queries and keywords that bring users to your site. It is important to know who your target audience and what they are looking for before you use this tool.
Asking your ideal customers is the best way to find out who they are. You can use sites such as Quora and Wikipedia to find out what language, keywords and phrases your target audience uses.
This strategy will yield better long-term results if you invest more time learning it.