Link building is one the best methods for SEO-optimization. It is important to research your target audience and their interests before you choose the best tactics. These 10 tips will help build a successful link building campaign.
Determine the target audience for the site
Google Analytics and other similar tools provide data about users who are interested. Your link building campaign will be more successful if you have a better understanding of your audience.
Note. Although the client usually provides this information, he may not know who is most interested in his product/service. It is best to verify the accuracy of the data yourself.
Additionally, the site might not be optimized well enough. This means that current information about the target audience may not always reflect a true picture.
Find out which social media networks users prefer
Pew Research offers the following information about the popularity of these sites:
- 73% of Americans use YouTube.
- Facebook — 69%
- Instagram — 37%
- Pinterest — 28%
- LinkedIn — 27%
- Snapchat — 24%
- Twitter — 22%
- WhatsApp — 20%
- Reddit — 11%
You can discover the following by digging deeper.
- 79% of 18-29 year olds use Facebook, while 28% use LinkedIn. 67% of them prefer Instagram.
- 46% of Facebook users are 65 years old, while only 8% use Instagram.
You can use information about the social networks that your target audience uses to make it easier for you to choose which sites to promote.
Your target audience should know which languages you speak
This does not mean that we are referring to English, German, or other languages. We are referring to commonly used terms. It is your job to create a list and order the keywords in order of importance. They must also be ranked according to search volume and identified relationships.
Choose terms to promote
Sometimes the words offered by clients are not consistent with search volume. Sometimes, additional approval may be required. Sometimes, additional approval may be required.
Find the best content for your website
These materials are not always popular. You can make a list of the top options, both in your opinion and the client’s. Also, look at the analytics to determine the most popular pages. These can be used to create deep links.
Find out what you can offer your audience
This will allow you to understand your audience’s interests. A good product alone is not enough. You might also be able to offer low prices, fast delivery and daily email newsletters.
Be careful when choosing your affiliate link placement
For a link to a punk rock store, sites that are popular with older people in their 80s or 90s may not be the best choice. Don’t click on sites that are cluttered with affiliate links. Search engines haven’t crawled these sites for some time. It is important to avoid resources that are not searchable by anyone.
Consider the needs of your audience
It is important to not place a link in a location that the target audience won’t see. A site dedicated to Joy Division won’t likely bring in much traffic unless it sells photos and dog clothes.
Learn which strategies are not appropriate for your link-building campaign. For a website selling clothing, the same tactics that worked well for a client in financial services may not work for you.
Sometimes it’s better to present a solution that is already in place for the partners. Other times, it may be worth having a conversation and forming a joint approach.
Take a look at the experiences of your competitors
A great way to determine your position in relation to others is to conduct a competitor analysis. These could be traditional or online brands.
Find out which websites rank where you want to rank, and which brands are considered competitors. This will improve the effectiveness and efficiency of your campaign.