Are you familiar with corporate websites that haven’t been updated in the past ten years? This is unacceptable for business. Potential customers will not only question the authenticity of an organization, but they will also not be interested in purchasing a product. The site’s content must be kept up to date. Let’s take a look at the frequency of updating.
Websites are one of the most important tools for sales. A website can be a powerful sales tool. It should contain relevant, fresh content. Here are a few examples:
- This improves rankings in Google and other search engines. Customers will find you much easier.
- This increases site traffic.
- This helps convert traffic to sales.
- This shows customers that the company’s active.
Let’s take a look at the frequency you should update your content.
Define the goals for web content
Site content may have different purposes. This list will help you determine the tasks that your content should accomplish.
Your site is found by content. Your customers will find you through search engines. To rank highly in the SERPs, a resource must be optimized for SEO.
Customers will be attracted to your site if they have access to useful information. Your marketing materials will be seen more often if there is more traffic to the page.
The resource is more popular if it has frequently updated content
It informs customers and assists sales. It contains product descriptions. It should be updated regularly enough to reflect the most current prices in the range.
It is evident that the company is still active by its content. You may have visited a website that appears to be from the 1990s and wondered if the business still exists. Do not fall into the same trap.
Site content positions the owner as an expert in his field. In some industries, you need to appear knowledgeable about the subject matter. You must ensure that your content is current enough to reflect the market’s main trends.
Types of Content
It all depends on the materials posted to the site.
Information about the company
Keep it up to date as soon as you can.
This is obvious but many corporate websites still have outdated email addresses, phone numbers or addresses on the internet. It should be a priority.
Information about the product
Keep it up to date as soon as you can.
Products are subject to constant change in terms of availability and price. You should ensure that current prices are displayed on your site. Update the content immediately after data changes.
Description of the Product
Every three months, update
Review product or service descriptions regularly. They don’t need to be updated often. It is sufficient to ensure that they are consistent with the brand.
Every year, update
This text is the most important on the website. It represents the company’s activities and helps convert visitors into sales. You may need to update materials after a rebranding or significant industry changes, or if your goal is to increase site engagement.
It all depends on the situation.
A corporate blog can be a source for traffic to a website. It establishes contact between brand and people and also shows the product’s value.
The study showed that websites that publish 16 or more blog posts per months receive 3.5 times as much traffic than sites that only post four posts per year. For smaller companies, however, it is possible to publish four posts per month.
The industry, product, or service and the marketing strategy will determine how fast a blog is updated.
- Post new content more often If a company has a significant online presence or digital marketing is crucial to their strategy, new publications will be needed more often.
- You should post updates less frequently if your business is involved in offline sales.
It is important to remember that blogs need novelty as much as they need frequency. It is unacceptable for a blog post to have been published more than six months ago. Visitors will see this as a warning sign that your site is not active and may indicate that you aren’t doing serious business. Consider delegating tasks or leaving your blog if you are unable to update the site regularly.
Keep checking back.
A website’s traffic can be driven by social media. Your business, marketing strategy and platform will determine how often you update. For example, Twitter should be updated more frequently than Instagram and Facebook. Here is a detailed guide on social media posting.
You should update your social networks frequently and follow your social media strategy. You can also consider outsourcing your social media efforts or hiring help if you are unable to post regularly.
It is sometimes worth limiting the number platforms in order to maintain high activity. This may prove more efficient than spreading the marketing budget across all sites.
Documentation and ebooks
Keep checking back from time to time.
Publishing serious materials, such as documentation and e-books, is a good idea for companies that want to be recognized as experts in their field. They are usually focused on research and will require deeper exploration.
Web content’s relevance may change over time. If some materials are very durable, then it is important to update them regularly. The frequency of updates depends on the company’s strategy, the type and content of the materials.