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How to make content for people, not search engines

Digital should be targeted. There is no need to use the same types of schemes or stagnation. Each company has its own promotion strategy. We then make it tangible for each company.

Our agency focuses on SEO-promotion, performance marketing, analytics, and perfomance. Let’s now talk about the latter.

Content is an important part of search engine promotion. The active re-flashing text with unrelated keywords has been abandoned. Search engines now prioritize expert articles that have a multi-level structure. If there are additional elements such as tables, graphs, and lists, the score is immediately increased to 10 points. All information is available to the user because LSI text content is content that can be read by humans, not robots.

Between Panda and Baden-Baden – LSI Backstory

Search engines and SEOs have fought for years to bring text-rich pages to the top of the Internet’s history. The shift was made. LSI articles were created around 10 years ago from unreadable SEO sheets.

Artificial intelligence has resulted in the development of “smart algorithms”. It is not known when this leap occurred, but the machines were able to understand semantics well. Expert copywriters believe that this happened at the end the first decade of the 21st century. The internet was overflowing at that point with articles packed tightly with keywords.

SEO copywriting can be meaningless or merciless.

  • Keys in the title, metatags, subheadings and body text
  • Direct occurrence is used in the first 100 characters
  • Small volumes

Here’s an example from the past. A man decided to have breakfast so he googled “pancake recipe”. The search results’ first text begins with “recipe for pancakes with milk”. This is consistent with the user’s query 100%.

Clicking on the link leads to intrusive advertisements and a recipe of borsch with pampushkas. Although the webmaster was paid money to increase traffic to the site, the user had a bad experience. Advertisers shrugged and said that it is normal. Some people were not satisfied.

Google’s first “Panda”, an innovative search algorithm that made dramatic changes to the SERPs, caused the system to collapse in 2011. It was the global panic that followed that showed that the team at Google knew they were on the right track. The “Hummingbird” filter was released to the world in 2013. It became clear that the rules had changed.

Yandex was not behind. After carpet bombing using the AGS method, Russian company moved to Palekh or Korolev. 2017 saw the appearance of the greatest enemy to optimizers – “Baden-Baden”, who passed the Unified State Exam (in Russian) better than most graduates.

You might have believed that machines could think. They were able to analyze large quantities of data thanks to their increased power. This allowed them to consider not only key forms but also synonym series, thematic words and similar queries. SEOs have evolved. This is how LSI copywriting emerged.

What is LSI?

LSI stands for Latent Semantic Indexing. This can be translated to mean hidden semantic indexing. Latent may be used occasionally, but this is against the Russian language’s norms. LSA (Latent Semantic Analysis), an algorithm that ranks text by key, rather than on the basis factor analysis of logical relations between words (context), is used by the neural network. This means that if you start the issue by offering a recipe for pancakes, the algorithm will fail to rank the pages to offer borscht or video games.

LSI, in simple terms, is a method of indexing text based on LSA. It’s a smart algorithm that speaks normal language and checks the context.

We get expert text that reveals the topic to us and discourages the user from returning to ask another question.

This should be exciting, well-written content that is easy to read and comments on. If the reader is lucky, they stay on the site for a while, then move on to the next publication, subscribe or take other actions that are necessary for the webmaster.

Example: A user came to this page via the issue “pancake recipe”. The page contained more than a list of ingredients. It also included photos and videos of the cooking process, as well as information about calories and BJU. He was also given a frying pan and told about special fillings and Maslenitsa. Everyone was content.

Are you looking for keys?

Two options exist to create expert content that intelligent algorithms will love. Interviewing a professional or finding an author who is knowledgeable about the subject is the first option. To build the article’s skeleton, you can use LSI keys.

These keys contain hidden words and phrases that are short and concise and can be used to explain or complement the query the user has entered in the search. They form a semantic core.

Three ways can you build a relevant kernel free of charge:

  • When entering a keyword into the search, Yandex or Google will give you some hints
  • You will find “related queries” and “people are looking” at the bottom of this serp page.
  • Wordstat.Yandex, Google AdWords are well-known services.

It is important to sort the words according to relevance so that toponyms or sports equipment don’t accidentally get in the article.

Remember that the issue is dependent on the search history and region of authorized users. Analyzing competitors can add to the word count. Keys can also be obtained using paid services such as WordTracker, Serpstat, and others. It is quicker and easier than manual collection. You can do whatever you want with your money.

Writing LSI-text that is really helpful

Promotion is dominated by text. Copywriters need to have a thorough knowledge of the topic and a detailed TK before they can write expert articles. The collected information and the core semantics will then be relevant to the problem.

Secret: LSI copywriting does not contain “text for people”. Instead, it starts with SEO queries.

Algorithm for writing the text

  • To create a thematic core using LSI keys, use the SEO query
  • Develop a structure. Create a structure for the article. Break down the text into blocks of semantic information, and create a title and subheadings.
  • Find a video or photo to help you determine what information is best for infographic submissions.
  • Make sure you have the introduction and conclusion.
  • LSI keys should be evenly distributed throughout the text. We recommend that you surround the main request with additional LSI keys.

Comments, quotes and expert opinions are great for content. A copywriter should write the article in a smooth manner, keeping with the tone. Don’t forget the marketing aspect. All links, recommendations and advice should be included in the text.

LSI-text can still be considered expert content. It is therefore important to verify the facts and rely only on official data. Not only should information be unique in anti-plagiarism but also in its meaning. Copy-paste is no longer an option.

SEO and LSI: What is the Difference?

LSI text does not mean the end of SEO, contrary to the assertions of venerable gurus. They simply enhance and complement the functionality. Search engine optimization has shifted to the face of the user and stopped using old methods.

The article is beautiful, meets all requirements and contains carefully collected LSI keys. However, it does not get a response from visitors. Because no one has canceled the author’s syllable, it’s all about how the article is written. The spoiled reader is scared off by dry, boring style, spelling and grammar mistakes, and uninteresting presentation.

Do there are any benefits?

LSI is the best way to please people and machines.

One of the pluses is:

  • Thematic core increases the informational quality of content
  • LSI-articles are read more frequently, delayed longer and don’t quit. This significantly lowers the failure rate
  • The ranking of the whole resource is boosted by tails and low-frequency
  • New users are added
  • There is less chance of your email falling under spam filters

Visitors love expert content. Visitors are happy to share, recommend, and use expert content in their daily lives. The value of LSI is growing as a marketing tool.

There are however some drawbacks.

  • Search algorithms don’t consider ambiguity in words
  • Machines will not understand irony or metaphors like humans. Therefore, quotes will be considered plagiarism.
  • Quality LSI costs more than unthoughtful SEO.

A article about the canons for latent semantic indexing does not consist of keywords, but semantics and lists. Neural networks cannot be fooled. They have “understand” the written word and can analyze huge amounts of data in microseconds.

A page with a bunch of optimizer stamps and phrases will fail. The robot will recognize that there are user factors issues and will remove the page from the SERP.

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