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SEO: How website structure affects SEO

SEO is all about optimizing websites to increase traffic, revenue and conversion. Search engines can be hindered by a poorly designed website or poorly organized pages. It is not just about the design and organization of the site that matters, but also its structure. Here are some things to look at.

1. Search engines like Google love the friendliness of the site

This is the most important factor. It allows the search engine to crawl the site’s text content. This includes navigation to subpages and specific topics.

To be crawlable, a page must include navigation to other sections. Search robots are specialized programs that analyze sites.

Sites should not be dead ends. Pages must contain links to other pages and transitions between them. This is achieved by using navigation chains, schemas, and structured data formats.

2. URL Structure

SEO’s most important factor is the url structure. An effective hierarchy of sites includes addresses. They pass information from one domain to another and direct users to their requests.

Both the search engine and the user should be able to understand URL structures. They must also contain targeted queries. Effective structures create this logic across the site and send XMLmaps with the most relevant URLs to search engines. You should not overload the URL with too many parameters.


HTTPS ensures the security of the page and can affect its ranking in search engine results pages. HTTPS is used by more than 50% websites worldwide. This protocol offers many benefits .

  • Improved user experience.
  • Privacy of user data
  • Only HTTPS can accelerate mobile pages.
  • The effectiveness of the PPC Campaign.
  • Google Analytics data can be improved.

4. Internal Links

Navigation is the ability to move from one page to the next seamlessly. You need to consider the navigation in order for the user to navigate within a few clicks.

According to usability experts, the search for any page should take no more than three clicks.

Search engines and users can find pages using internal links . They associate keywords with relevant content on the website.

It is crucial to arrange and classify the links so as to not disturb their structure.

Use of internal links for SEO has many benefits

  • Allow search engines to locate other pages by using anchors that contain keywords.
  • Reduce page height
  • Make it easier for users access other content.
  • Increase the likelihood of your site appearing at the top of search results pages.

5. Keyword Content and Keywords

This should be considered when creating the site’s structure. You can promote the site to the top search results by using the keywords. It is crucial to know the audience and the specialization of your site before choosing the keywords.

Promoting the content is key to success. Search robots will not miss positive reviews from the target audience. This will help to attract more people.

6. Duplicate Content

Duplicate content can be spammy for SEO. Google Search Console can be used to find and remove duplicate content from a website.

7. Navigation and interaction with users

The requirements for site usability have increased with the advent of the Internet. Users are not attracted to poorly designed pages.

Visitors who are unable to understand your site’s navigation will look elsewhere for the information they need. Bad user experiences hurt SEO .

Google’s algorithm considers CTR, bounce rate, and time spent on site. Google will modify search results if there are negative statistics.

You need to ensure that users have a great experience.

  • To ensure that the page’s content is in line with the user’s expectations.
  • It will be easier for you to find the information that you are looking for.
  • Provide intuitive navigation

Test the site with real users to determine its ease-of-use. You will get to know the users and be able create the experience you desire.

8. The Core Web Vitals and the Usage Experience

Core web Vitals is part the Google Page Experience update. This new algorithm optimizes images and can impact SERP rankings.

Website builders, along with SEOs, should shift the focus to CLS (Cumulative layout Shift). This is a way for website builders to measure content load spikes or visuals.

Core Web Vitals could become one of the ranking factors for 2021. At the moment , less than 15% sites comply with reference standards.

Google has warned SEO professionals and owners of online sites about the changes coming.

9. Mobile device adaptation

It is crucial to ensure that the site’s structure will display correctly on all devices when creating it.

It is possible that the amount of work required will depend on IT skills, resources, and business models, particularly if the site is connected to e-commerce.

This is a critical step that must be taken at the creation stage. It will result in a higher cost and longer time for the adaptation to mobile devices.

This is particularly true for websites built on Flash or old e-commerce platforms.

10. Speed and Performance

The final SEO results will be negatively affected if the site’s structure and configuration is not suitable for a user-friendly experience.

A delay of 1 second in loading can lead to fewer visitors and traffic as well as a drop in conversions.

You will get the best results if the site’s structure is appropriate for both users and businesses. It should also be easy to understand and meet all standards. During project preparation, content should also be planned.

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