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There are four types of content that can cause a website’s traffic to drop

The best way to get visitors to your website is through organic traffic. Recent studies show that 53% of all traffic is generated by organic search. Paid search brings in only 27%. Search engines ensure that only the best quality content is included in the search results and can penalize bad content. These are mistakes to avoid.

Information that is irrelevant

The publication’s place in an issue is almost automatically reduced if it contains outdated statistics or statements. Organic traffic suffers as a result.

Google gives a higher rating for materials that have new data. It is important to update the content regularly if it does not relate to “eternal” topics, such as recipes or tips for relationship. The AvocadoPesto blog saw a 40% increase in traffic after simply updating its content.

Solution To find out if there are any posts that are not up-to-date, you can use the Search Console free tool by Google. You can see statistics in Google Analytics for clicks and impressions as well as average position and CTR.

A page worth updating is one that has a CTR of less than 1% and an average position between 1 and 30. These publications can be enhanced by adding subheadings and illustrations (always with alt text), facts and statistics that are backed up by research, as well linking to authoritative sites.

Make sure to verify that the links are correct. You can check keywords in Google Analytics using the “Search Queries” filter.

It is short and simple.

Google prefers long text, but the quality of the content is what determines the rank. According to the theory, short texts that contain more data, ideas, and detailed explanations will be preferred over competitors. There are not many such articles.

On average, organic traffic is received most often by text between 2250 and 2500 words. share articles ranging from 3 to 10 000 words most frequently. Long texts will also have more links which increases their ranking in the issue.

Solution It takes a lot of time to write large posts. It also gives you better results. However, this does not mean you should stop writing short texts.

Finding a balance is the best way to go. Long publications can increase organic traffic and rank higher in SERPs. Shorter publications help you stay in touch with your audience.

Write a few posts each week on current topics. Once a month, prepare a long text on a “eternal” topic. It is better to write a complete guide to good sleep than just four articles that take less than 2 minutes each.

Text automatically generated

Text materials created by programs can be very tempting. Although it’s quick and easy, such content is unlikely attract organic traffic.

These posts often have poor user experience and are poorly optimized. This is just a reprint of information that has been used in other texts. Google’s Panda algorithm penalizes resources that contain such materials. Even if only a few pages contain the auto-generated text, the whole domain will be affected.

Solution If there are any such texts on the resource they should be rewritten. Unique ideas, statistics, and data should also be added. Sources with high domain authority are best.

You should remove any articles that are no longer useful, even after they have been edited.

You don’t have to give up text-generation programs. You can use the resulting material to create your own content. You can add your unique ideas, facts and references to the material.

Do not use too many keys

Search engines can find more content by using keywords in the text. However, too many keywords attract the attention of Penguin which is a part of Google’s algorithm. If it finds too many keywords, organic search will drop substantially.

This is an example of how Google Search Central (formerly Webmaster), illustrates this problem:

We sell custom-made humidors to fit cigars. All custom cigar humidors we make are handmade. If you are thinking of buying a special humidor for cigars, please contact our specialists in the manufacture of special humidors for cigars at [email protected]”.

Solution There are no set rules. Search engines can accept pages with a keyword density of around 0.5%, or one key per 200 words.

The formula can be used to calculate it:

Keyword density = The number of keywords in a text/total word count)*100

If the key was used 15x in a 1000-word article you will get: (15/1000*100=1.5). This is a high density and must be reduced by at least half.

It is possible to replace keywords with synonyms and semantically related expressions.

Certain types of content may discreetly affect a site’s SEO traffic. It is important to ensure that the site’s ranking in search engines does not drop.

Write for readers and not search engines.

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